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Video Editing

Video editor or Film Editor assemble footage of feature films, television shows, documentaries, and industrials into a seamless end product. They manipulate plot, score, sound, and graphics to refine the overall story into a continuous and enjoyable whole..

 On some films, the film editor is chosen before cast members and script doctors; people in Hollywood recognize that the skills of a good film editor can save a middling film. In the same way directors use certain actors they appreciate over and over again, they also use film editors they know and are comfortable with. Martin Scorcese, Spike Lee, and Robert Wise are a few of the directors who work with the same editors over and over again. Such relationships lend stability to a film editor’s life; otherwise, they must be prepared to submit video resume after video resume, in the struggle to get work. Editors can express themselves through their unique styles; Spike Lee’s editor, for example, is well-known for his editing style. The hours are long, and the few editors who had the time to write comments to us tended to abbreviate their thoughts. “Dawn/Dusk. Rush jobs. After test audiences, do it again. Lots of frustration. Lots of control, though,” wrote one. Just as directors do, film editors spend a long time perfecting and honing their craft. Like most industries, the film industry has embraced new technology. Assistant editors must now have strong computer skills to work in the industry. While some editors stay removed from the project during the filming process so as not to steer the director away from his or her concept of the film, many of them do visit the director on set while production is under way. Nevertheless, the majority of a film editor’s work is done alone. Despite that solitude, interpersonal skills are just as important as endurance is in an editor’s career. Film editors work closely with sound editors and musical directors as the film nears completion. Long hours and significant isolation while actually editing can make even the most positive-minded film editor question the career choice. But an interesting, well-edited film can restore faith in the profession.

How to Use Premiere Pro for Compositing Simple VFX Shots

Did you know that Premiere Pro actually has some pretty good compositing tools built into the app? It makes it easy for beginners to learn how to do some basic VFX like masking and layering clips.

How to Remove Green Screen and Composite in Premiere Pro

Once inside of Premiere, add your green screen footage to the timeline. Here’s a quick look at the background plate on the left, and the layer we want to composite on the right. Open the Effects panel and search for the Ultra Key tool.

Add the Ultra Key to the footage clip with the green screen. Remove the green screen using the ultra key effect using the matte generation and matte cleanup tools. Make sure to remove any hard edges with softening. You can fine tune all of this in the Effects Control panel.

Once you have a clean key, put your background footage underneath your green screen clip. With the keyed layer on top, you should now see your background underneath. Don’t worry if the colors don’t match up perfectly. Let’s clean that up next.

In Effects, add a Lumetri effect to the top layer. Next, in the Effects Control panel, use the curves drop down in them lumetri effect to color correct the foreground layer to kind of make it match the background better.

For this shot, we wanted the background to be out of focus, so in the Effects search for Camera Blur. Apply it to the background bottom layer and use the camera blur effect to get a nice out of focus background.

Finally drop an overall color correction on top of everything to get it all married together.  You can add an adjustment layer on top of both clips, add another Lumetri to the adjustment layer and fine tune the look of the entire shot. And there you go.

That’s how easy it is to get started with compositing in Premiere Pro.

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Digital Marketing

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. 

Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP).

Content marketing

As mentioned, the quality of your content is a key component of an optimized page. As a result, SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as:

  • Blog posts
  • E-books
  • Newsletters
  • Video or audio transcripts
  • Whitepapers
  • Infographics

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. On the other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C digital marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

 

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Web Development

The Internet isn’t going anywhere. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. As of 2021, there were4.66 billion global Internet users — more than half the world’s population.

Given the rapidly-increasing number of Internet users, it’s no surprise that web development is a rapidly expanding industry. Between now and 2030, the employment of web developers is expected to grow by 13%, much faster than most other technology careers.

 What is a website?

Websites are files stored on servers, which are computers that host (fancy term for “store files for”) websites. These servers are connected to a giant network called the Internet.

Browsers are computer programs that load websites via your Internet connection, such as Google Chrome or Internet Explorer, while the computers used to access these websites are known as “clients”.

 What is coding?

Coding refers to writing code for servers and applications using programming languages. They’re called “languages” because they include vocabulary and grammatical rules for communicating with computers. They also include special commands, abbreviations, and punctuation that can only be read by devices and programs.

All software is written by at least one coding language, but languages vary based on platform, operating system, and style. All languages fall into one of two categories: front-end and back-end.

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Graphic Designing

Principles of good design are timeless. But as a graphic designer, you are always reaching for something more inventive and inspired. Graphic design blogs are an incredible resource for designers whether you are just starting out in the field, an experienced designer keeping an eye on the state of the industry, or just beginning to explore the possibilities of becoming a graphic designer. As you feed your creativity and build momentum in your career, it will serve you well to stay up to date with the leading opinions in your industry—and sometimes it’s just simply fun to check out what other people are doing!

If you’re looking for somewhere to start building your reading list, we’ve got you covered. We’ve put together a resource list of 35 of the best graphic design blogs to keep on your radar. A bold and memorable logo is important for generating new business and attracting return customers. As a promotional products company, we have seen our fair share of poorly designed logos. If you want to market your business by placing your logo on one of our promotional products or by designing print and online materials, you’ll need graphic design skills. Beginners and established artists alike can benefit from online resources created for graphic designers.